Hodgson Blog

Who’s Minding the Shop?

I was reading an article on A List Apart, and it offered great justification for a digital MRO plan. What’s that, you may ask? Well, it stands for Maintenance, Repair, and Overhaul, and it’s normally something you’d want to have in place if you were building a machine.

But aren’t you? Aren’t you building a recruitment and enrollment machine? A machine that sets you apart as the place to go, because you’re the best there is? I’d argue that your website is the most valuable tool you’ve got in your communications arsenal.

And though we design and develop websites for a living, we know that the work doesn’t end when we turn over the keys to our clients. Your site needs to be a living, breathing thing that’s evolving as you change and the needs of your audiences change. It needs an MRO plan…how will you keep it humming along without a glitch, fix anything that pops up, and watch the analytics carefully enough to recognize when the time is right for an overhaul?

As you may have suspected, Hodgson has the answer. Our Webmaster Services team brings the full force of an internal IT department to your doorstep, an hour at a time. Whether you need on-call help for sudden emergencies, regular checks of your SEO strategy, or focus groups with your primary users, our Webmaster Services team stands at the ready.

If you want to hear more about how we can serve you, send us an email and let’s start a conversation.

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