Biotechnology Innovation Organization

Biotechnology Innovation Organization (BIO) is a multi-year client utilizing our Webmaster Services offering.

The convention website we help them with is a social media hub for attendees, and feeds Facebook, Twitter, Instagram and YouTube content into the website.

Our extensive experience with the Ektron CMS is a perfect fit for their highly personalized and fully integrated convention website.

Ektron was utilized in the development of this site.

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Biotechnology Innovation Organization (BIO) required a firm with extensive experience with the Ektron CMS to assist them with their existing Ektron CMS implementation on many of their web properties. They also needed a vendor who was able to work with a wide range of third-party applications that would need to be incorporated into the site. BIO is an excellent example of how the smart, efficient use of technology led to a highly personalized and fully integrated convention website.

The Solution

Through Webmaster Services, Hodgson has managed and assisted with enhancements to all web properties for BIO, including convention sites for BIO India and BIO China. The organization purchased an enterprise level Ektron license and manages both public domain and internal operations websites through it. In addition to ongoing maintenance and support, Hodgson has built custom applications for BIO’s convention website (, has redesigned the convention site, and has overseen all web-related activities for the convention itself. This includes incorporating feeds from social media outlets and other third party systems like Zerista, a convention-focused social application. 

Hodgson has integrated session information, schedules, speaker information and personal bios from Zerista with the convention website. During the convention this year, Hodgson developed the homepage to be a large media outlet for all things social—YouTube videos, links to live coverage, multiple live blogs from attendees, Twitter feeds, a Flickr feed, and the official convention blog. Hodgson has also integrated the site with OpenX to allow for the display of ads with a wide range of sponsors and sponsor levels. 

One of the most important tools Hodgson has built for BIO is a microsite creation wizard, which allows CMS users to create independent convention sites from the Ektron Workarea. To use the wizard, site administrators need only fill in a few forms and press the “submit” button; Ektron then generates a microsite automatically. This seamless process has allowed BIO to create numerous microsites with ease.


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