University of Pittsburgh at Johnstown

The University of Pittsburgh at Johnstown (Pitt-Johnstown) contracted Hodgson to redesign their website and implement a new content management system (CMS). Pitt-Johnstown was interested in working with an experienced web development team with an in-depth understanding of the web and extensive experience in combining CMS technology with interactive, user-focused graphic designs.

EpiServer was utilized in the development of this site.

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The primary goal of this web development and CMS implementation project was to maximize the effectiveness of the University of Pittsburgh at Johnstown (Pitt-Johnstown) website in communicating with all of the University’s target audiences: current students, future students, parents, alumni, faculty, staff, and members of the community. A successful website would need to provide an intuitive navigation that would make content easily accessible on smartphones, tablets, desktops, and laptops alike.

Pitt-Johnstown contracted Hodgson to redesign their website (www.upj.pitt.edu) and implement a new content management system (CMS). The university was interested in working with an experienced team with an in-depth understanding of the web and extensive experience in combining CMS technology with interactive, user-focused graphic designs.


 

The Solution

In order to build the modern, engaging web presence that Pitt-Johnstown needed, Hodgson implemented the Episerver content management system, which was selected because of its streamlined content management capabilities, its intuitive authoring environment, and the robust ASP.NET platform on which it is built. The advanced content personalization features and strong e-commerce capabilities of Episerver were also key factors in selection of this system. 

Web Award - UPJThe project began with a thorough web strategy and definitions process aimed at evaluating the content, functionality, and information architecture of the existing site. With a new information architecture and wireframes in place, Hodgson’s creative team was able to design a new vision for the Pitt-Johnstown website that accurately represented the University’s unique strengths, as well as the value of their educational offerings.

Once the creative process was complete, Hodgson's user experience developers built out the designs into fully responsive HTML and CSS templates, which allow users to enjoy a browsing experience tailored to mobile devices and well as traditional desktop computers. These templates were then implemented into Episerver by Hodgson’s .NET developers, who also built out all the features of the site according to functional specifications. After testing and training were conducted successfully, Hodgson’s team handed over the site to Pitt-Johnstown’s technical personnel for live launch.

One of the key components of the new website is its capacity for content personalization. Site visitors may self-identify as one of five different audience segments; this selection has a direct impact on the types of content that are highlighted on the homepage, in sidebar callouts, and throughout the user journey. The new site also includes dynamic feeds from Pitt-Johnstown’s social media outlets; a site search; events calendar functionality; a faculty and staff directory; and many other features.

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