Search Engine Optimization (SEO)

At Hodgson, we’re experts in optimizing websites in order to maximize your potential to be “seen” by search engines. We can fine tune your website so that it offers you the best possible opportunity to get great results through the search engines.

When we design websites, we keep SEO best practices in mind and offer our clients recommendations to make their website content SEO friendly. We implement new or existing analytics so clients are able to collect data and user behavior. We also offer a full suite of SEO analysis and training, so our clients understand SEO and maximize the effectiveness of their SEO strategy.

Analytics Audit and Recommendations Report
Google Analytics can be an extremely powerful tool for optimizing and improving website performance, but it is only useful if set up and configured properly. Hodgson will perform a basic review of a client's analytics account setup and website activity and will make tangible recommendations for improvement.

In the Analytics audit, Hodgson will make recommendations regarding these aspects of a client's current analytics:

• Overall account setup
• Cross-domain tracking
• Advanced segmentation (e.g. setting up custom segments to facilitate data collection related to SEO)
• Goal tracking—identification of key performance indicators (KPIs), tracking external clicks, etc.

Hodgson will also produce a recommendations report (typically 15–20 pages) describing findings and detailing changes that should be made to improve the value of analytics data. 

SEO Audit and Recommendations Report
The SEO Audit and Recommendations report contains the following information:

• Introduction: an overview of Hodgson’s SEO framework and methodology
• Analytics review: key insights from historical analytics data related to SEO, key metric identification (related to SEO), and how analytics should be used in an ongoing SEO campaign
• Competitor analysis: a look at how well the sites of competitors are optimized and what a client needs to do to outrank them
• Keyword research: a framework for ongoing keyword section and initial recommendations related to the pages or site sections being audited
• Page-by-page recommendations: specific recommendations for each page being audited, including site code and structure, file names, title tags, meta descriptions, on-site content recommendations,cross-links, etc.
• Rank report: how a client's website ranks for up to 100 different target keyword phrases

Google Analytics Power User Course
Hodgson offers a Google Analytics Power User Course, which includes:

• A three (3) hour intensive course that will teach a client's metrics team the ins and outs of Google Analytics. Course topics will cover navigating reports on audience, acquisition, behavior and conversion; how to determine which reports to use; to perform analysis; Key Metric and Dimension Identification; and Using Regular Expression within Reports. 

This course will also offer time for Q&A and active analysis with dedicated Analytics Manager. 

Google Analytics and Analysis Services
Hodgson offers a dedicated Analytics Manager and twelve (12) hours per month of Google Analytics Training and Analysis services. These include:

• Up to two (2) hours of dedicated time with an analytics manager to help answer questions for the metrics team. 
• Up to ten (10) hours of Analytics overflow support. Analytics overflow support includes answering specific analytics questions from the client's team; helping them analyze data across one or multiple websites; and setting up analysis to help answer other questions the team may have.

These services work together to empower clients to use SEO effectively, driving traffic to their website. To review or improve your SEO strategy, give us a shout and we'll get started.