Web Strategy

Our web strategy starts with listening. That's it. We listen. We absorb. We respond.

Led by our business analysts, our team seeks to understand what your objectives are, high level, metrics, wish list, whatever; and then how you will go about achieving them online, and how your web presence will help you get there.

Our entirely collaborative approach means we want to thoroughly assess the website you have. Looking at your metrics, your history, your brand, that's step one.

Step two: Let us talk to the people who deal with the website and its integrated tools on a daily basis, the content editors, the marketers, the administrators.

Step three: Let us talk to your users. Yup, a novel idea, actually talk to the folks who need the website and interact with it from the other side. They have a very different take on what is needed, we are sure of that.

We take these findings and document them, it's not sexy or high tech, but with everything on paper we can start to see what is needed - most of which you probably already know, but now you have it in writing.

Our team will build all the necessary elements needed to move on to UX and development; Information architecture; functional requirements; content strategy and inventory; what CMS you might want to consider; content migration plans; wireframes; SEO recommendations, just to name a few. 

By listening to our clients, we ensure we understand what is needed before we charge ahead in the next steps of design and development.

If you are unsure what you need, give us a call or send us a note so we can explain it in person.


Web Strategy and Berkeley College
Berkeley College from NY/NJ needed to increase enrollment - that's it, one goal, increase enrollment.

To do so we needed to understand why enrollment was not at the level required - who better to ask than the audience that was not enrolling, so that't what we did.

We invited perspective students to a focus group - they got gift cards and food for their trouble - and we recorded a number of sessions. First monitoring how this target audience reacted to being asked to complete certain tasks, watching where users lost interest, abandoned the task, or completed it. Then asking them specific questions about the website and how it made them feel, the emotional user experience.

Finally we asked them what, in their opinion, would have made the UX better for them.

The results were not surprising to the team, and armed with a  overall web strategy and a set of recommendations and tactics, Berkeley College set about building enrollment.