Search Engine Optimization, or SEO, has been a buzzed-about term for a while now. But what does it mean, and how can you be sure your website has it?
SEO refers to optimizing, or maximizing, how high your website appears on the search engine results page. So if you type "rye bread" into Google, Yahoo, or Bing, it will return a zillion results referring to "rye bread."
If you're in the business of baking and selling rye bread, and your website is one of the first to pop up when there’s a search on rye bread, you’ll probably get more website traffic. More website traffic, as you know, can mean more conversions (which is just a fancy name for sales). So if you have great SEO for "rye bread," and you appear at or near to the top of the search results in the major search engines, you're probably selling more bread (and making more dough!). Clearly, SEO is pretty critical to a website’s success, but more importantly, it's critical to your business success.
Hodgson designs and develops websites with SEO best practices in mind, and implements new or existing Google Analytics and Tag Manager tracking to ensure business owners understand how customers are interacting with their website and products.
Want some quick SEO tips? Here you go.
First, register your site with Google Webmasters. It’s free, and you can easily check your site’s search performance and optimize your site’s visibility.
Second, look at which content is the most popular. Identify some keywords that are related to that content. If you’re the rye bread bakery, maybe most people go to the menu and those keywords are “fresh” and “bread” and “rye.” Once you’ve found some effective keywords, sprinkle them throughout your site, near the beginning of page content. Add them to the "about us" section or even the page describing your company philosophy.
Third, add something to your site that is useful. It can be a free tool, a checklist, or a how-to video. The bakery might have a video showing the basic steps to make bread, or maybe even a recipe for an amazing sandwich that requires rye bread. Surely you have social share buttons on your site….so your video or recipe can be pinned, tweeted, or posted.
And there you go. You’ve done a quick analysis, identified your keywords, and added impactful content that can be easily shared. Want more? There’s much more you can do to focus on SEO, but these DIY basics really are enough to get you started.