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Hodgson Blog

Go Viral with Video: Upping Your Social Media Game

Jul 16, 2018 by The "Lights, Camera, Action" Marketing Team

Whether you love it or hate it, social media is here to stay...so it makes sense to learn how it can help you reach your business goals. The fast pace of social media evolution makes it a little tricky to know which trends will stick, but it’s worth it to invest the time to figure it out.

One trend that isn’t going away quickly is the idea of using video in social media. A website is an important part of marketing, but you have to leave “breadcrumbs” around the internet so that people can find your website. You also need to build trust, so that when customers land on your site, they’re already excited to learn more about it.

Social media is the tool that makes this possible, and video is the easiest way to showcase your business and connect with your audiences.

So how do you create a good video? What kinds of equipment do you need? Do you need tons of tech skills? Read on to learn more.

Getting Started

You’re in luck. As video has exploded online, people have created all kinds of plug-and-play video-creating software and apps. This makes video creation far simpler and more accessible to everyone, not just those with fancy degrees in filmmaking.  

As far as equipment goes, you don’t need much to get started. A decent-quality smartphone, tablet, or computer will do the trick for your first few videos. It is, though, probably a good idea to invest in an inexpensive but decent microphone to plug into your device. After you’re done filming, you can throw the footage into a video maker to clean it up and get it ready to post.

You can create an outline for what you want to say and do during the video; it can be super scripted or just a general idea. Try to keep it short and sweet, since modern attention spans are pretty short. Make sure you shoot the video in a place with lots of natural light, but avoid the harsh direct sunlight (in a corner with a big window is a good idea). 

Keep It Social

While it’s generally pretty obvious if you don’t pay any attention to the quality of your camera and microphone, it’s also important to realize that you don’t need to have a whole production studio to get followers and likes. Video preferences on social media tend toward a more “organic” feel, especially when it comes to things like Instagram stories.

Make the content social, interesting, helpful, and engaging. Place yourself somewhere that looks nice and is well lit, then shoot the video. If you want to make something a little more formal, you could try some video creation software. 

Text to Video

Don’t forget that video doesn’t have to be film footage. You can also creatively turn blog posts into animated slideshow videos. Create a helpful how-to video using your computer screenshot and a voiceover. Take short film shots, then narrate with spliced text screens. There are all kinds of creative ways to make a video, so gather ideas, try them out, and then see what your audience responds to most!

Software and App Options

There are many options out there for building videos, editing footage, and getting them publish-ready, but here are a few for you to check out.

Adobe Spark
Animoto
Rocketium
Promo by Slidely
Typito
Wave

Try a few to see which ones you enjoy and which work best for your goals, then create away. And then get ready to see how using video really will up your social media game!
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