If they were real cookies, you probably wouldn’t mind. But if you feel like you’re now being asked to accept cookies every single time you click on a link, you’re right.
It all comes down to the new GDPR (General Data Protection Regulation) law
that recently went into effect in the EU. We covered that in a previous blog post
But what are cookies?
These kinds of cookies
are files stored on your computer that help personalize your visits to that website. They can contain general data about your visits, or they can get pretty specific about your interests. Because they can collect specific information, they are now regulated under GDPR
so as to protect users’ privacy as they browse the web.
This is a European law - why should I care?
While it’s true that the law only applies to citizens in the EU, the internet isn’t partitioned off. It’s an international community, which means Europeans can visit your site any time they want to. And that means your website now has to follow GDPR rules.
So what is the law?
Websites have to get explicit permission
from a visitor to store cookies. That’s why those pesky pop-ups are now doing more than just informing you that the website collects cookies…you have to actually click a button that says, “I accept.” If you’ve got a website to manage, it’s important that you follow these rules or you could get busted
in an expensive way.
It’s a good idea to chat with a lawyer who specializes in how a business like yours should comply with these new policies. While it might seem like a pain, you’ll rest easy knowing that your website is in perfect compliance with the laws designed to keep your site visitors safe.