Our web strategy starts with listening. That's it. We listen. We absorb. We respond.
Led by our business analysts, our team seeks to understand what your objectives are, high level, metrics, wish list, whatever; and then how you will go about achieving them online, and how your web presence will help you get there.
Our entirely collaborative approach means we want to thoroughly assess the website you have. Looking at your metrics, your history, your brand, that's step one.
Step two: Let us talk to the people who deal with the website and its integrated tools on a daily basis, the content editors, the marketers, the administrators.
Step three: Let us talk to your users. Yup, a novel idea, actually talk to the folks who need the website and interact with it from the other side. They have a very different take on what is needed, we are sure of that.
We take these findings and document them, it's not sexy or high tech, but with everything on paper we can start to see what is needed - most of which you probably already know, but now you have it in writing.
Our team will build all the necessary elements needed to move on to UX and development; Information architecture; functional requirements; content strategy and inventory; what CMS you might want to consider; content migration plans; wireframes; SEO recommendations, just to name a few.
By listening to our clients, we ensure we understand what is needed before we charge ahead in the next steps of design and development.