At Hodgson, we optimize websites in order to maximize your potential to be “seen” by search engines.
When we design websites, we keep SEO best practices top of mind and offer recommendations to make website content SEO friendly. We review or implement Google Analytics so clients are able to collect data and better understand user behavior. We also offer a full suite of SEO analysis and training.
Google Analytics can be an extremely powerful tool for optimizing and improving website performance, but it is only useful if set up and configured properly. We perform a basic review of your analytics account setup and website activity and offer tangible recommendations for improvement.
In the Analytics audit, Hodgson will make recommendations regarding aspects of your current analytics, including:
Goal tracking—identification of key performance indicators (KPIs), tracking external clicks, etc.
We also produce a recommendations report (typically 15–20 pages) describing findings and detailing changes that should be made to improve the value of analytics data.
The SEO Audit and Recommendations report contains the following information:
Hodgson offers a Google Analytics Power User Course, which includes:
A three (3) hour intensive course that will teach your team the ins and outs of Google Analytics. Course topics will cover navigating reports on audience, acquisition, behavior and conversion; how to determine which reports to use; to perform analysis; Key Metric and Dimension Identification; and Using Regular Expression within Reports.
This course will also offer time for Q&A and active analysis with a dedicated Analytics Manager.
Hodgson offers a dedicated Analytics Manager and twelve (12) hours per month of Google Analytics Training and Analysis services. These include:
These services work together to empower you to use SEO effectively, driving traffic to their website. To review or improve your SEO strategy, give us a shout and we'll get started.